Julianna Margulies Teaches NHL About Fighting

There’s no easy way to say this, so I’m just going to come out and say it.
I watch The Good Wife.
I’m not going to make excuses. I’m not going to justify it by mentioning the quality writing or the amazing performances.
I’ve never written about The Good Wife here because it’s never intersected with hockey before.
This week it did.
This week’s episode featured a case about an NHL enforcer whose wife was killed while the enforcer was driving what might have been a defective snow mobile. The episode spiraled into a debate about if the player’s mental faculties were impaired due to his time in hockey, and then slid into the role the fictional hockey league might have played in the accident.
What really matters is that the episode was basically a one-hour indictment of fighting in hockey. Viewers were treated to an overview of the issues. The concussions. The enforcers fighting (literally) to hold onto their jobs, even when they’re hurting themselves. And the tacit approval the league gives to this behavior, even as it talks about protecting its players.
The episode was a huge black eye for the NHL. Instead of an hour of prime time devoted to the beauty of the sport, it made hockey seem like wrestling on ice.
The NHL could write off this episode as meaningless. They could say scripted TV has nothing to do with hockey and ratings. But NBC is promoting the NHL through its sitcoms. So obviously, somewhere there’s data showing that this kind of synergy is effective. If cross-promotion might bring in viewers, whose to say something like The Good Wife won’t cost the NHL viewers?
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