RinkBlog has a link to a great story on the ECHL and its name change. According to the Augusta Chronicle, the ECHL changed its official name from the East Coast Hockey League to the ECHL, an abbreviation that now really stands for nothing.
What other names were under consideration?
How about the Super Hockey League, Premier Hockey League, Continental Hockey Association, and Federal Hockey League? Super Hockey League. That’s freaking awesome. I think that would trump the NHL. I think the Super Hockey League should use super to modify everything, so a goalie would be a supergoalie and a center would be a supercenter.