Selling the Wings

Remember when the Wings were swept by the Ducks in the first round of the playoffs?
I know I do.
No one else does.
The Wings continue to be a dominant force in NHL jersey sales. Four of the top ten best-selling NHL jerseys for 2001-2002 were Red Wings (although to be fair that list counts Curtis Joseph as a Red Wing when he didn’t join them until the summer of 2002).
According to this article, a Stanley Cup win will goose sales, but an early-round loss won’t really affect them.
Who knew?