Behind the Fisherman

I think the one thing that unites us as humans is our curiosity over how the Islanders ended up with that crazy fisherman logo.
Chris Botta has brought us closer to understanding what happened.
It’s an interesting story, but one that picks up after the disastrous creative choices had been made. I would have loved to have read more about how the fisherman design evolved. From what Botta says, it sounds like it might be the result of focus groups.
Horribly executed focus groups.
I always felt bad the Isles fisherman had to fish with a hockey stick. That just seemed mean to me.