Improving Attendance in Colorado

I love how Adrian Dater’s pet issue is tracking attendance at Avalanche games.

Yesterday he posted some ideas on how to improve attendance.

It’s interesting stuff: brighter lights around the arena; classic rock music, rather than metal; and a high definition JumboTron screen.

Dater also talked to some players about the low attendance this season, with one player calling it “disappointing.

Dater’s suggestions are good, but the easiest way to improve attendance is to lower ticket prices. There are tons of hockey fans in Colorado. You don’t have to sell them the game. You just need to sell them the ticket. It makes attendance a much less complex issue, compared to markets where you have to get people into the game before you can even begin to get them to consider buying a ticket.